03E-commerce · 2026
Perfect Chair
Your back hurts. Your chair is why.
- Client
- Perfect Chair
- Year
- 2026
- Languages
- EN
- Type
- E-commerce
The challenge
Chair shops sell specs: mesh, tilt, lumbar knobs. Nobody buys a chair because of a spec sheet. They buy it because something hurts at 3 p.m.
What I did
- 01
Lead with the pain
The headline names the problem out loud, with a highlighter stroke on the part that stings. The product comes second.
- 02
Drag to spin
The eight chairs sit on a 3D ring you can spin with a finger, and every chair is one tap away from its own page.
- 03
Remove every doubt
A 100-day trial, free return pickup and a 10-year warranty run in a ticker across the top, so the risk question is answered before it’s asked.
Lighthouse audit
What Google measured.
Google Lighthouse audit of the live site on mobile, September 2026.
90
Accessibility
100
Best practices
92
SEO
The result
A loud, confident storefront built around the relief a good chair brings.
Next case · 04
Erbay Flatroof
